National social care recruitment campaign launched
A new national recruitment campaign to help fill the 110,000 vacancies in the adult social care sector has launched.
The ‘Every Day Is Different’ campaign will show how rewarding social care careers can be – 96% of care professionals feel their work makes a difference to people’s lives. It will also highlight the opportunities for progression and professional development.
The campaign aims to:
- attract new people with the right values to the sector and increase interest in adult social care as a vocation
- highlight the range of job roles, with an initial focus on direct care roles such as care workers, where there is the most demand
- equip the social care sector with the marketing tools to support the campaign and advice to recruit and retain the right people, to address a high turnover rate.
The campaign has been developed in close collaboration with the adult social care sector and will run during February and March through social media, digital and local radio advertising, outdoor posters and events across England.
Advertising will feature real care workers and the people they support. The aim is to attract a diverse range of people, but the campaign will have a focus on people aged 20 to 39. Research suggests that this group is the most likely to consider a role in adult social care in the next 12 months.
Adult social care providers will be encouraged to engage with the campaign by providing case studies, advertising their vacancies on DWP Find a Job and promoting social media content using the hashtag #shareifyoucare. Materials will also be available to providers to equip them with information and assets to support the campaign locally.
The campaign website can be accessed here.
For instruction on how to upload job vacancies to the Find a Job website click HERE.