National Social Care Recruitment Campaign
Follwoing the recent pilot, the website for national recruitment campaign for social care is up and running.
‘Every day is different when you care’ is a campaign that has been launched to promote job opportunities in the adult social care sector.
The website hosts job listings and a campaign which aims to show how rewarding a career in social care can be. It emphasizes the fact that making a difference in people’s lives can bring a real sense of career fulfilment. Looking after people is a gratifying profession, which offers excellent progression from a support worker to a rehabilitation worker or a management position.
Coverage of the campaign continues across advertising channels, testing a variety of creative messages. It contains case studies which help to communicate the passions, benefits, and realities of working in adult social care. Using staff and service users in advertising is believed to encourage more people to start this rewarding career.