Norfolk & Suffolk Care Support Ltd

I Care…Ambassadors in Norfolk

Promoting careers in social care by creating a better understanding of what it’s like to work in the sector - dispelling negative myths associated with social care.

The Norfolk I Care…Ambassadors Partnership was set up by Norfolk & Suffolk Care Support with the support of Skills for Care. 

The main objectives of the Partnership are to:

  • Elevate the image and status of adult social care
  • Promote career and development opportunities

Employers who join the partnership agree to identify and support suitable employees to become I Care…Ambassadors who will carry out activities to meet the objectives.

A Principles and Policy document has been developed, tested and agreed by social care employers. It defines the key criteria and expectations for I Care…Ambassador services. They form a clear and consistent framework to support a new sustainable way of promoting careers in adult social care. It is available to download on the left.

Employers: I Care…Ambassadors can make a difference to your business

It can cost between £3,500 - £8,000 to recruit and induct a new member of staff. Promoting careers in care through I Care…Ambassadors reaches a wider audience, supports growth and change within the sector and within your organisation. 


I Care...Ambassador activities can include the following:

  • Guided workplace visits
  • Helping with publicity and the media
  • Talking to school children about working in social care
  • Informal presentations at schools, colleges and Job Centres
  • Mentoring school children to develop their potential to work in adult health and social care.

The partnership will provide organisational support for activities as required. Employers interested in joining our partnership should complete the Partnership Membership Form and send it to Norfolk and Suffolk Care Support.


Organising a school or college careers event?

Schools and colleges can book I Care...Ambassadors to attend careers events by contacting Sarah Okatan on 01603 629211.



Noroflk Care Awards Skills for Care Accolades DFN Matrix